Nyassa’s founder and owner Ishween Anand, a qualified C.A. and MBA from Stern School of Business, New York, left her job at E&Y, USA to pursue her passion for fragrances and started Nyassa in April 2007. Ishween found the number crunching, long hours of work and unending travel to have no meaning after a point in time. While she continued the routine work, every weekend she would look forward to her weekly escape to the farmers market, where she could see the large variety of natural bath and beauty products being sold. Her love for fragrances also made her take up a course in making natural soaps. “It was very hard to find someone who could teach soap-making, because this process is mostly restricted to factories and manufacturing units,” explains Ishween. But after four years of searching, she finally found a lady who taught her the art.