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The marketing and promotion of companies has shifted from the real world to the virtual. Nearly 1 million blog posts are published in a day. The social media profile of a company is more important than other forms of advertising. In such a scenario where the internet has entered all aspects of our life how do you make sure your voice does not get drowned in the

huge amount of information available. This article is helpful to entrepreneurs and will list tips to have a good visible presence in the blogosphere. This post will give 6 ways of ensuring you build a good blog media list and harness the power of blogs, now an essential part of any media outreach effort.

1) Technorati

This is a list of 133 million blogs and counting .It is well known for identifying and listing high authority blogs. This past year, the site overhauled its ranking algorithm to provide better up-to-the-minute results and categorization. These changes have made Technorati a critical resource for compiling blog lists. By tracking current events and monitoring for coverage of timely stories, Technorati quickly elevates the bloggers talking about subjects most likely to be important to companies who find themselves on the blogosphere’s “front pages.” The increased emphasis on categorization and authority rankings within these subject areas enables companies to identify blogs that are generally interested in their industry that make good targets for proactive outreach.

http://technorati.com/

2) Alltop

Alltop features 32,000 information sources searchers can peruse to uncover popular topics of conversation online. Blogs and online news sites are categorized by topic, enabling searchers to find a wide variety of publications discussing related information in one place. One distinct advantage of AllTop is its list of recent posts for each source, which provides a quick snapshot of the type of material covered by the blog. Take advantage of the site’s “MyAllTop” feature to create your own account, where you can save your favorite sources and create a content feed. Between the categorization, search, and customization capabilities, AllTop makes it easy to not only build blog lists, but also streamline the process of continued monitoring and future list expansion.

http://alltop.com/

3) Regator

This is one of the most highly selective blog directories on the Web, boasting a refined filtering process and an 85 percent rejection rate. Each blog submitted to Regator is individually reviewed by content editors to guarantee that only the most relevant blogs are included, making this an easy resource for filtering out low-authority and off-topic blogs, as well as those prone to posting spam. Regator categorizes those blogs it deems relevant by more than 500 topics. Review Regator’s categories regularly and let Regator do the work of finding high authority bloggers for you.

http://regator.com/

4) BlogRolls

There is nothing fancy about this tip – it’s just good old fashioned common sense. Think of blog rolls like a trail of breadcrumbs. If you find even one blog that covers your industry, it’s likely that blog will lead you to other relevant blogs. From there, you can follow the breadcrumbs – or blog rolls – to find other bloggers, and so on, and so on. Blog rolls are also solid resources for identifying leading bloggers on a particular topic. If a blog consistently appears in the blog rolls you come across, chances are good the blog is widely read by your target audience and should be added to your media list.

http://www.blogrolling.com/

5) Twitter

It might come as a surprise but this micro blogging site is a favorite hangout of bloggers. Most bloggers are also on Twitter  – 73 percent, according to Technorati’s State of the Blogosphere 2009 report. And, the report found that bloggers use Twitter more often than not to promote their blogs. Search Twitter directories such as WeFollow and Twellow to find users by subject areas, expertise, and the topics they most often tweet about. Also consider searching Twitter for associated keywords or hashtags to find out who is driving the discussion. And, once you identify blogs to reach out to, don’t forget that Twitter is a nearly unparalleled medium through which to build relationships with the bloggers on your list.

6) Blog Platform Directories

Popular blog platforms such as Wordpress, Typepad, and tumblr provide directories and search engines to find individual bloggers in their communities. The search engines and directories on these platforms also feature popular and recent posts, providing a simple method for identifying trends and conversations taking place online. Although you are limited to blogs hosted on these sites, the directories are still a useful avenue for locating bloggers and – just as importantly – their blog rolls. Searching through these communities might also introduce you to new bloggers who authoritatively cover a niche area that might not be categorized on sites like Technorati or AllTop.