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Marketing Tips for Small Businesses : Seven Fundamental Marketing Principles

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( 2 Votes )

images/stories/resources/marketing.jpgIf you played sports as a kid, you know about practicing the basics. Your coach probably had you practice basic drills over and over again. Learning those basics skills built a solid foundation for you to do great things.The same is true in business; you need to know your basics inside and out. One of the most important skills you need is marketing.

 

Group Buying Ventures are here to stay in India? Entrepreneurs and Investors talk on the current opportunities and challenges in this space

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( 5 Votes )

Group Buying E-commerce at one level competes with traditional retail (Flipkart as an online book shop has definitely given many book outlets a run for their money) and at the other level drives footfall to the retail stores (all of us read/heard of the Groupon’s role in driving traffic to the GAP outlet in United States) and acts as an Internet marketing channel for retail.  Hinging on this overriding role of ecommerce is the new breed of web platforms in India that are coming up in group buying and discount-focussed buying.

Last Updated on Saturday, 28 August 2010 11:26

Building a culture of Intrinsic Motivation in your Startup

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( 2 Votes )

images/stories/guest_column/team.jpg

This is a guest column by Shamit Bagchi.

My current team is a startup team of self motivated members. These are my friends who are good at their own roles such as a technology expert, a financial expert who has vast experience with startups and is quite senior, one person who is very active in several student volunteer activities, another who is an artist himself, then another who runs his own startup and finally someone who is very interested in marketing and marketing strategy.

‘What do I believe in’ is the starting point - for myself to remain motivated and create energy in the team and not depend on energy. As co-founder of our venture I have the constant task of aligning the vision and bringing this diverse team with complementary skills on to the same page. The cultural entrepreneurship (fine arts) venture which we plan to diversify stems from my passion for the arts. So the right kind of communication plus the interests that the venture can serve to each of the members of the team is going to be crucial. Some have short term some longer terms interests in the venture.

 

Last Updated on Thursday, 26 August 2010 14:54

Social media tips for startups : Social Media minus The Myths – Chapter 3 – Social Media ROI basics

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( 2 Votes )

images/stories/resources/socialmedia.jpgThis is a guest article by Advit Sahdev, Founder of the Online Digital Marketing Agency ODigMa. They specialize in social media marketing in India with special focus on Facebook business communities. Read more about Advit here.

Here are 3 real life situations - Tell me what would you do in each of them

1 - You are going to a movie when you notice that your neighbour has locked his door from outside and left the key inside. Would you just ignore him or would you get him in your house, make him feel comfortable, help him and then leave?

Last Updated on Thursday, 26 August 2010 10:58

E-Mail Marketing for startups: Basic guidelines to follow

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( 3 Votes )

images/stories/resources/marketing.jpgMany small business owners search for cheap easy ways to reach their target audience or customers. One small business idea which we pay very little attention to is e-mail. For starters it’s as economical as you can get but it’s got a lot of possibilities.

Why should you use E-Mail Marketing?

You get to remind old customers that you still exist, you get to pitch your wares to new ones and you can mass mail all of them at a single click once you have a group mailer set up. Also everyone has an email id and most check their inbox every day… However just because it’s easy does not mean there are no guidelines to follow.

Last Updated on Thursday, 26 August 2010 10:43
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Latest on Biz Blog

posted by Kausik Sarkar on Wednesday, 01 September 2010 22:53
posted by Mahendra L on Tuesday, 31 August 2010 18:02