YourStory.in

I built the foundation of my creative career in National Institute of Design, where I was exposed to different streams of design. More than the skills, I am grateful for the exposure it has given me. Grateful for breaking boundaries. I didn't just see till the next yard, I saw across countries, across continents and deep within my own culture. It was a very intellectual process. It encouraged me to take responsibility for something much larger than doing a little piece of prettification design. I think it is the thinking and analytical capabilities that I picked up at NID that has brought me this far.
I learnt the real skill of creativity from Mohammad Khan during my four year internship at Contract Advertising. It is difficult to teach. Creativity is an abstraction. You may find something creative which I may not or he may not. But at some point we all tend to agree that yes, this is sparkling. To be able to
teach that is difficult. You can only teach that by osmosis.