It’s always tougher to maintain a relationship than start one. How does one keep it exciting enough for all parties involved to stay interested? You have taken on a PR agency and/or have an in-house department. Its starts off well with good output initially. Usually after a while PR exercises tend to lose steam. You… read more »
PR is about common-sense – give the target audience what they want and how they want it but you decide what information to give them. The key is to figure that out so it’s a win-win for everyone. You are a start-up ready to make your first announcement – what and how do you do… read more »
This is a guest article by Suhasini Mehta, Director, Stellant Communications. Being an entrepreneur is tough. I’ve been a part of and worked with several startups over the years and seen their sheer grit to get things done and see things through. During the early days and the growth phase, public relations exercises have made… read more »
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