By Shaakun Sethi Things that really hooked me on to startups were the energy, the wacko ideas and the gut feeling with which people took chances for what they believed in. But as they say, all good things come to an end, so did my love. Sigh. I quit my job with stars in my eyes… read more »
Funny are the ways of being, some think it’s Twitter and others it’s just Facebooking. While my first blog post was a run down on how to go the PR way, this time around, I will be talking about few things that one needs to realize before pitching in Social Media. Unfortunately, Social Media is… read more »
If you think Public Relations is about the coverage, I’ll say think again. There is a reason, why I started with this cautionary note. Unfortunately, people are generally ignorant about what is PR. As has been quoted in this article, “The main goal of a public relations department is to enhance a company’s reputation.” Few… read more »
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