Two roads diverged in a yellow wood and sorry I could not travel both And be one traveller, long I stood and looked down one as far as I could to where it bent in the undergrowth; – Robert Frost Every startup’s marketing team, at some time hits a roadblock. Or should I call it… read more »
Krithika Nelson of Shopo sheds some light on what it really is like to be a startup entrepreneur’s partner So you have a boyfriend/girlfriend/fiancée/spouse in a startup. Either they run the startup or they work in a startup, no real difference! I know what you are going through! I know the number of times you… read more »
Krithika Nelson of Shopo shares her views It is so hard to find good engineers to work in your startup these days! Either they are heavily paid and working in big companies or they are running their own startups. Looks like a good situation when you first see it, but the part that worries me… read more »
By Krithika Nelson So a year back, my co-founder Theyagarajan and I had this idea – for a marketplace for everything with an Indian heart, over an auto ride from a bustling market street in Chennai. Over the next few weeks, we visited more exhibitions and street markets than we had ever done in our… read more »
By Krithika Nelson “Imitation is the best form of flattery” Now that’s a quote by Charles Caleb Colton that we are all aware of! But my question is this – When someone copies your work, Do you really feel flattered? Actually Flabbergasted would be more appropriate! It is not easy to see the work you… read more »
By Krithika Nelson It’s not every day that you meet someone that genuinely leaves an impression behind, inspires you and makes you feel proud, though you probably know the person for just about few minutes! It was in one of the pre-launch days of Shopo that I came across Carmina Fernandes. I believe it was… read more »
An article on ‘Online Social Media Visibility For Brands’ by our guest columnist Krithika Nelson, Founder, Shopo.in A couple of days back, I was catching up with a friend, a fellow startupper and ranting about all the issues we are facing on a daily basis. And then he goes: “Hey! And by the way, we… read more »
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