TechSparks™ 2012 - India's Biggest Tech Startup Discovery Platform
Archive | Guest Columnists RSS feed for this section

Avoid Unwanted Permissions (777) and Unwanted Services on Your Server

posted 6 hours ago

RWE

A few weeks back, a friend called up asking for a solution to his problem of trying to upload pictures while implementing WordPress. A day later when I asked him how he had solved it, he responded, to my utter shock, “I changed the permissions of all folders to 777″! 777 is your enemy. Stay… read more »

Read full story ·

How to make PR work?

posted 10 hours ago

PR

It’s always tougher to maintain a relationship than start one. How does one keep it exciting enough for all parties involved to stay interested?  You have taken on a PR agency and/or have an in-house department. Its starts off well with good output initially. Usually after a while PR exercises tend to lose steam. You… read more »

Read full story ·

E-commerce Startups: Are You Facing The Marketing Roadblock?

posted 4 days ago

Road Blocked

Two roads diverged in a yellow wood and sorry I could not travel both And be one traveller, long I stood and looked down one as far as I could to where it bent in the undergrowth; – Robert Frost Every startup’s marketing team, at some time hits a roadblock. Or should I call it… read more »

Read full story ·

What Does it Take to be a Great Startup CEO?

posted 5 days ago

anil_joshi

Having a CEO title seems very splendid, doesn’t it? It is attached with a lot of responsibilities however, especially for start-ups. After having spent time with various CEOs, founders and co-founders of start-ups who have made it big in their respective domains, I felt like penning down a few things that I have learnt about… read more »

Read full story ·

How Mental and Emotional Traps are Dangerous for Entrepreneurship [Article 5]

posted 5 days ago

Entrepreneur

This article is the fifth in the series of 20 articles by Santosh Sharma. Any success needs mental and emotional balance and so it is with the start-ups and entrepreneurs. We may be having a wonderful idea and we may be having all the resources to execute the idea but if we are not mentally and emotionally… read more »

Read full story ·

How Entrepreneurs Get into Mental Traps That Hold Them Back [Article 4]

posted 12 days ago

entp_course

This article is the fourth in the series of 20 articles by Santosh Sharma. Is there something within holding you back, not allowing you to do what you want? If your answer is yes then you must address it right now. Most of the time we find an excuse and blame it on the outside when the… read more »

Read full story ·

4 Baby Steps to FTP Security [Server Security Resource]

posted 13 days ago

Server Security

We all use File Transfer Protocol(FTP) to upload data to our web sites. Let us take a quick look at how we can improve its security with some simple steps. 1. Use encryption / SFTP The FTP was not designed to be a secure protocol. It has some weaknesses, which can cause a breach in… read more »

Read full story ·

Startup Strategies to Get New Customers [Urban Spoon Case Study]

posted 17 days ago

Urban

How do start-ups grow? How do you get your first 100 customers? How do you reach your first 1000 customers?  The ability to scale and reach new customers is critical to the success of any company. Besides having a great idea or a product, the real challenge is in reaching out to your potential customers… read more »

Read full story ·

Is Real-Time Marketing Effective?

posted 18 days ago

Is Real-Time Marketing Effective?

Real-time targeted marketing can obviously mean a lot of things. Real-time marketing is constantly evolving, and it’s more competitive than ever now that finding new ways of engaging with consumers has become more important. Change is constant, and the pace of change is increasing. As a result, the ability to rapidly perceive and respond to this change… read more »

Read full story ·

How to Incorporate a LLP – Step by Step [Infographic]

posted 19 days ago

accounting

In this article, we have tried to explain the steps involved in incorporation of LLP with help of info-graphics. This would help Startups to understand the procedural aspects of same in easy manner. Step 1 – Designated Partner to Apply for DIN (Directors Identification Number): Minimum two designated partner is required to Incorporate LLP and… read more »

Read full story ·