YourStory.in

In the technology savvy world of today a company’s website also serves as a calling card to potential clients. There is a problem here though as when we visit a website, there is sometimes a bit of a let down in the areas of usability and appeal which reflects poorly on the company. However, some sites are appealing and fun to use for the average netizen. With the aim of delivering a combination of Visual Appeal and Function Effectiveness “Brand Catalyst Media(BCM)” was started in August 2005, by Zahir Wallani and Burges Dandiwala. It functions as a Creative Agency to pursue the fields of Web, Print, Content Management, Marketing, and Design.

Yourstory spoke to one half of the team of young entrepreneurs, and gleaned a few facts from him.Young entrepreneur Zahir Wallani told us more about how BCM came to be. He says “Brand Catalyst Media was forged out of the affinity my partner (Burges Dandiwala) and I shared for the web and the world of advertising. Burges having his strengths in Advertising, Strategies and Marketing and me being inclined towards Design & Web Technologies, it was quite a perfect fit from the get go. We started as friends working at the same company, being unable to continue at our jobs due to personal reasons, we quit and started our own agency with a computer in hand(actually on a desk) and a dream and vision of one day changing the way India looked at websites. We were a driven and determined bunch of young guys who felt that the Indian web scene could definitely use some upgrading. Since then, we’ve concentrated our efforts on delivering our clients with websites that look great and work even better.”

“Our efforts over the past 4 years have given us the opportunity to provide our services to some reputed brands both locally and internationally thus exposing us to a variety of creative challenges. Each project has provided us with a unique opportunity to challenge ourselves and push the boundaries of creative thinking while working with new yet Sustainable Technological choices. Our unique approach to projects allows us to eXceed(Evaluate eXplore Communicate Evolve Execute and Deploy) expectations we set for ourselves as an agency. In less than 4 years, we’ve deployed over a 100 websites successfully. Though our core expertise lie in High End Website Design and Content Management Systems, we believe in the power of branding and thus extend our services across various media such as print, marketing, advertising etc to truly take advantage of brand convergence at all levels.”