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The ubiquitous  video via a TV channel is a staple of every Indians entertainment diet and almost every other human on the planet. As a market it is not only vast but also diverse and our entrepreneur seems to have caught on to this fact. Mani Subramanian is a maverick entrepreneur who truly embodies the often clichéd philosophy of “thinking locally and acting globally” without being a cliché. Going Global is exactly what he has aimed at and intends to do with “First Media India Private Limited”.

His confidence is not just due to his incisive entrepreneurial acumen but also due to the support he has received from “Sun Startup Essentials”. He professes to their help in his work saying “"We have received technical support from Sun ISV-Engineering team for porting of our IP-TV QoE Monitoring Solution including m-Flow, m-View and m-CommServer to Solaris10 SPARC and ensuring the best performance on Sun's CMT platform. Sun team was helpful in instrumentation and redesigning of our application database for improved scalability and performance."

Business Idea- Mani has taken the idea of software development and zoned in on a segment that is not only growing at a great pace but shows no hints of slowing down. He told us about what “First Media is a Video QoE monitoring and management software product company providing end to end video quality monitoring solutions. Video quality monitoring covers the entire values chain from video production, video teleport, video transmission, video head-ends, core distribution networks, access networks, and home network. The solution is relevant for production houses, teleport service providers, broadcasters, multi service operators – such as IPTV service providers, DTH service providers, Mobile TV service providers, and cable operators.”

If you have trouble deciphering the technical nuances, then let us set it straight for you. Basically they cover everything that has to do with QOE management  in delivering video over various delivery platforms. Mani detailed their various services under the following headings.

Video QOE Monitoring Solution consists of:

m-Flow™ CQA               Head End Based Video Content Analyzer

m-Flow™                         In -Network Video Analyzer

m-QM™                           Video Analyzer on IP STB

m-ComServer™            Communication Server

m-View™                         Network Management platform with co-relational engine

Our T&M Solutions consists of:

m-SA™                              Remote trouble shooting diagnostic tool for IP set top boxes

m-Generator™              Video Stream Load Generator with Impairment Support

m-Assure™                     Field Technician Provisioning and Troubleshooting Tool for IPTV service

Target Market- The finished product may be enjoyed by the common viewer but the person who breathes a sigh of relief at their ease of use is someone else. Mani states “Our solutions are used by Video Service Providers such as Telcos, DTH operators and Broadcasters.”

He adds “Our business model is based on software licensing with annual support and upgrades”

What sets them apart – Mani has his battle plans well thought out and identified many areas where their services and products have an edge over others. He pointed out these areas as