DigMa, an online marketing firm which offers innovative solutions for companies to connect with their consumers on the web has outlined six trends that are expected to define the social media landscape in India in 2013. These trends have been captured basis the company’s analysis of the social media industry, customer usage and customer demands.
Everyone wants eyeballs. Most of us want to be published in blogs and papers. Getting media attention is probably the best way to prove to family and friends that starting up was probably not that bad an idea. The moment you get covered by a popular blog or newspaper/magazine, there is one more badge that goes on the ‘media’ page. We get a huge number of requests for getting featured and doing a story. Being humanly impossible to cover all, we try and sieve out the one that catches our attention more then the other Now, in this startup frenzy, how does a cloud infrastructure company grab attention against much more ‘bubblier’ startups that deal with movies or food or sports? Here are a few tips:
When I meet with small and medium size business owners to discuss their marketing objectives and offer actionable advice, I often come across lot of questions about social media. It could be because: it’s not very old, it’s evolving very fast (with new platforms coming up every day), it’s important (everybody seems [...] Read More
The first thing I did after becoming an Entrepreneur in 2012, was listing down the weak areas of my startup. I found that there was a lack of awareness about it. So I thought of getting into offline engagement also. The next four months I attended some very well known as well as some ‘not [...] Read More
Given rapid rise in popularity, social media has become prevalent in every part of our life. In the world of business, 80% of companies are using Facebook as a marketing tool. In a survey conducted by Socialmediadd, 39% of business owners said they plan to spend money on Facebook marketing in 2012. Also, Facebook has [...] Read More
Wouldn’t it be nice to know you’re not alone while making a decision and that there are like minded people out there who agree with you? In that case, you’d at least have a few people to share your bouquets or rotten tomatoes with. Well look no further, Wishberg is all you would need. Wishberg [...] Read More
If you are among the 170 million people who have signed up for Google+ globally and are active on the social network on a regular basis, you will have noticed the new design of Google+. Launched on April 11th the new design is ‘simpler and more beautiful’ according to Vic Gundotra, Senior Vice President of Social [...] Read More
B2B Connect 2012 is a platform where Linkedin plans to bring together experienced B2B marketing leaders from India and abroad under one roof. The marketing forum is being organized at Grand Hyatt Mumbai on 17th April 2012. Speakers and attendees include: Jeff Weiner, CEO, LinkedIn Arvind Rajan, Managing Director & Vice President, Asia Pacific and [...] Read More
Twitter today has added 5 Indian cities to the list of cities for which the local trending topics feature is available. The feature is now available for Ahmedabad, Bangalore , Chennai, Delhi and Hyderabad in addition to Mumbai which was included back in April 2011. Although there are other third party platforms like Trendsmap to track [...] Read More
Twitter has long since moved away from the days when it was used to broadcast to people what one had for dinner. For instance, Stephen Colbert tweeted a link on ‘the steps to clean the mess’ created by the oil spill in 2010 and it amassed 37,000 retweets! This is the power of twitter. Spreading [...] Read More
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