Category Archives: Social Media

EntrepreneurSocial MediaStories

Brothers Chuck Their Century Old Business to Startup On Their Own

Hammer
| 10 days ago

DecideQuick showed us how social media can be harnessed to make quick decisions with the help of social networks. Now, betting big on the same concept is Hammer, a social media platform that helps one make even the most of quotidian decisions. Whether it’s the reviews of latest movie or pros and cons of that new gadbet you have in mind, ask Hammer and you receive profusion of opinions within a matter of seconds

EntrepreneurIndian StartupsSocial Media

Find People Who Share Your Interests Through Mixinity

Mix
| 62 days ago

During our schooling days, groups and friends circle were important factors that contributed in our decision of which course we signed up for, which lectures we attended and so on. This chumminess ensured we never did anything alone and had our group to tag along. It is this need for companionship that gave Aditi Banerjee the idea for Mixinity, short for – mixing in your vicinity.

OpinionResourcesSocial Media

Where Knowledge Management and Social Media Meet

| 66 days ago

Most organizations today struggle to effectively manage their rapidly growing volume of vital corporate knowledge which is being trapped in information silos like email inbox’s. They have a limited understanding of organizational expertise (talent), the right information either is not collected or not available to the right people at the right time to make the right decisions, or knowledge is lost when employees leave the company, etc.

OpinionResourcesSocial Media

Why your business should go Social

| 74 days ago

Businesses taking to social media marketing has been quite the rage for a while. While large multinational corporations took to social media marketing like moths to a flame, other companies have been slower in following. For those who haven’t yet tested the social media marketing waters yet, here’s what you need to know about the upside of indulging in social media marketing

In DepthOpinionResources

Are brands being held at ransom by Social Media Influencers?

Social Media Influencer
| 96 days ago

Social media presence has come to prominence off late and we’ve seen a lot of emphasis being laid on how social media can be leveraged. The person who has mastered the art of engaging on social media and can boast of a followership is called an ‘influencer’. If we were to put numbers, one can say that Influencers are people who have more than 5000 followers on Twitter, more than a thousand subscribers on Facebook and perhaps an equal number on Quora

Marketing & SalesPRResources

Which co-founder takes the spotlight?

steve-jobs-Steve-wozniak
| 123 days ago

Startups usually have the term, ‘fragile’, associated with them. To grow any business to a scale of prominence, there has to be a lot factors that need to work favourably. Entrepreneurs are often under a belief that their startup faces threats from only external sources and that, in most likelihood a big mistake. A little more thought and you’d realize that internal disputes are perhaps an even more threatening proposition. And one factor at the top of the charts here is: co-founder disputes.