DecideQuick showed us how social media can be harnessed to make quick decisions with the help of social networks. Now, betting big on the same concept is Hammer, a social media platform that helps one make even the most of quotidian decisions. Whether it’s the reviews of latest movie or pros and cons of that new gadbet you have in mind, ask Hammer and you receive profusion of opinions within a matter of seconds
As reading habits move from print to online in India, news syndication tools will become popular. And the increasingly prevalence of social networks makes them an important avenue to consume news. Earlier this year, web publishing firm Mediafed, launched its news syndication tool Qrius that works much like RSS, but eliminates the need to create [...] Read More
During our schooling days, groups and friends circle were important factors that contributed in our decision of which course we signed up for, which lectures we attended and so on. This chumminess ensured we never did anything alone and had our group to tag along. It is this need for companionship that gave Aditi Banerjee the idea for Mixinity, short for – mixing in your vicinity.
Most organizations today struggle to effectively manage their rapidly growing volume of vital corporate knowledge which is being trapped in information silos like email inbox’s. They have a limited understanding of organizational expertise (talent), the right information either is not collected or not available to the right people at the right time to make the right decisions, or knowledge is lost when employees leave the company, etc.
Businesses taking to social media marketing has been quite the rage for a while. While large multinational corporations took to social media marketing like moths to a flame, other companies have been slower in following. For those who haven’t yet tested the social media marketing waters yet, here’s what you need to know about the upside of indulging in social media marketing
If there is one thing any women would have definitely done in some point in her life, it would be cooking for the family. And despite the theory that men are better cooks than women, not too many men can be actually seen cooking outside a restaurant or commercial kitchens. Our entrepreneur story today is [...] Read More
Does the memory of watching old television advertisements like Bajaj Auto (remember ‘Hamara Bajaj’?) make you feel nostalgic as if they belonged to a completely different era? If you do, it’s no surprise considering the 360-degree flip that marketing has undergone…
As the noise around Union Budget 2013 increases, everyone is getting their wishlist out. The finance minister of India will be the most sought after person for the next few days. Most thought leaders and industry bigwigs want the budget to rein in inflation, provide for tax regimes and put the economy back on a [...] Read More
Social media presence has come to prominence off late and we’ve seen a lot of emphasis being laid on how social media can be leveraged. The person who has mastered the art of engaging on social media and can boast of a followership is called an ‘influencer’. If we were to put numbers, one can say that Influencers are people who have more than 5000 followers on Twitter, more than a thousand subscribers on Facebook and perhaps an equal number on Quora
Startups usually have the term, ‘fragile’, associated with them. To grow any business to a scale of prominence, there has to be a lot factors that need to work favourably. Entrepreneurs are often under a belief that their startup faces threats from only external sources and that, in most likelihood a big mistake. A little more thought and you’d realize that internal disputes are perhaps an even more threatening proposition. And one factor at the top of the charts here is: co-founder disputes.