I am writing this article after a few people asked me to put down the things I spoke at the April Startup Saturday in Hyderabad about Zero Budget Marketing and PR in writing. I am not a PR professional, I have however, experience trying to get free publicity for the startups I have started or have worked with over the past few years – GoUNESCO, Mojostreet and the Hyderabad Marathon.
Logicserve has been working in the couponing space since 2008 and since then have launched couponing brands like Voucherking in UK, Big Ticket Shop in Netherlands, Gutschein.heute.de in Germany and now Couponraja in India. Talking about the opportunity, Prasad Shejal, co-founder & CEO, Logicserve Group India, says: “The way European market and Indian market works are very different.
Creativity often gets strangled by boundaries. In India, we’ve rarely seen people from various spheres come together to mingle; tech guys network with other techies, artists flock to other artists and social workers are confined to the ‘social space’. In an effort to change this, a group of entrepreneurs have come together to conduct a kind of a social experiment- The Goa Project.
TLabs recently announced its Batch 3 with exciting line up of start-ups from variety of domains joining its fast expanding family of young techpreneurs. The program started late last month and is in full swing with all seven start-ups busy building their products, doing customer validation, refining strategies and preparing for launch. These start-ups will go through an intensive power packed schedule over the coming couple of months in order to achieve a single objective i.e. building foundations of a sustainable business.
Startups usually have the term, ‘fragile’, associated with them. To grow any business to a scale of prominence, there has to be a lot factors that need to work favourably. Entrepreneurs are often under a belief that their startup faces threats from only external sources and that, in most likelihood a big mistake. A little more thought and you’d realize that internal disputes are perhaps an even more threatening proposition. And one factor at the top of the charts here is: co-founder disputes.
Innovation has become a rather abused word in this era of Steve Jobs. Everyone is talking about innovation and how it’ll change the world. Amidst all the noise, some rather dubious things also pass under the name of innovation. What makes a difference is how smart entrepreneurs are able to leverage innovative best practices to their benefit. Here we have Thatva, a startup that claims to be an “innovation practitioner”- they help quantify innovation in a way.
Hitesh Chawla, co-founder of SilverPush, is a serial entrepreneur, having cofounded Wisetouch earlier. SilverPush is a mobile analytics platform for increasing engagement for mobile apps with their users. SilverPush is targeted at solving the pain of mobile app product & business owners, who suffer from post-download dormancy & churn of their installed user base. SilverPush has [...] Read More
Starting up is no small deal and there is no dearth of people who can vouch for this. Starting up is pure and simple “hard”. It takes a lot of effort and insane amounts of motivation to make something work. It’s not easy to gain acceptance in this world which is and will always remain resistant to change. But once you’ve decided to startup and come out with your offering, you’ll need support from all quarters and a PR agency is an interesting part of the puzzle here.
Everyone wants eyeballs. Most of us want to be published in blogs and papers. Getting media attention is probably the best way to prove to family and friends that starting up was probably not that bad an idea. The moment you get covered by a popular blog or newspaper/magazine, there is one more badge that goes on the ‘media’ page. We get a huge number of requests for getting featured and doing a story. Being humanly impossible to cover all, we try and sieve out the one that catches our attention more then the other Now, in this startup frenzy, how does a cloud infrastructure company grab attention against much more ‘bubblier’ startups that deal with movies or food or sports? Here are a few tips:
It’s always tougher to maintain a relationship than start one. How does one keep it exciting enough for all parties involved to stay interested? You have taken on a PR agency and/or have an in-house department. Its starts off well with good output initially. Usually after a while PR exercises tend to lose steam. You [...] Read More