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I am writing this article after a few people asked me to put down the things I spoke at the April Startup Saturday in Hyderabad about Zero Budget Marketing and PR in writing. I am not a PR professional, I have however, experience trying to get free publicity for the startups I have started or have worked with over the past few years – GoUNESCO, Mojostreet and the Hyderabad Marathon.
In case of startups it is certainly much more difficult a challenge to say the least for obvious reasons, more so when decision making is to be done between weather to allocate funds to next big feature you want to release or build your brand in the market. The investment needed in traditional marketing instruments (TV, radio, newspapers, hoarding etc) can be overwhelming for small companies like ours. Unless funded, normally startup have to shy away from such big investments on marketing. This creates a chicken and egg situation, how to get more customers without branding, and how to get funds for branding unless you have enough customers.
SMBs are an important vertical for Dell’s growth and even the India business relies a great deal on the segment to bring in the numbers. YourStory caught up with P Krishnakumar(KK), executive director & GM, consumer & small business, Dell India, to understand the plans and ambitions the MNC has from the space. Excerpts.
The funds raised will be used to strengthen Pepperfry’s leadership position in the furniture, home and living segment. Pepperfry.com is looking to widen its merchant reach, expand fulfillment operations and invest in improving its brand presence across media. But this change of strategy comes after a lot of research and behind-the-scene number crunching.
This article is a part of the series of articles on “Marketing for Startups” from Srihari Palangala who is the Country Marketing Manager at Adobe India. Read the first two posts in the series-
The concept was simple: Bootstrapping start-ups need marketing advice but usually don’t have a budget for this. Markitty took up the initiative via which startups could book a two hour slot and get free consultation. Here, Nilesh shares some thoughts from this 5 month long experiment with 20+ businesses…
Cynicism is sometimes a good quality, a quality important to a marketer. It makes one question things. Take the entire hoopla over social media marketing, for instance. Instead of getting dizzy over everything that social media can do for businesses, it might be a good idea to start with knowing what the medium cannot do
In a previous post, I shared my thoughts on “What Startups need to focus on While Marketing”. Digital marketing is a key approach that early stage ventures can effectively leverage to grow their business and venture. In the slide deck below, I have shared my thoughts on:
As a startup, you will go to a lot of startup events ranging from Tea Sessions, Hackathons, Meetups or Startup Pitches. A founder is the biggest evangelist of her startup and these events provide a good opportunity to spread the word around and network with the people of your community. If you are not already going to some of them, you are missing out on something.
