It’s not difficult to figure out social media marketing strategies for your organization. All it requires is focus and some logical thinking. But once the strategy is set out, it is easy to get lost in the details and lose sight of what is really important: the act of engaging with the customer. Engaging doesn’t mean putting up updates about your organizations, posting videos about what you do and stuffing one blog post after another down your target audience’s throats. Engaging involves actually building a relationship with your audience which means you need to listen, converse, respond and overall add value to the exchange.
While the decision to take the social media plunge requires careful consideration, figuring out what exactly to do through a social media presence requires a robust, comprehensive strategy. Merely jumping on the bandwagon and putting up minimal/irrelevant updates can only lead to major trouble for your brand’s reputation. Some fantastic examples of how big brands have leveraged social media to power their brand communication include GE, Citibank etc.
While setting up an internal team sounds like the easier thing to do, it is also the trickier option. To start with, one needs to hire dedicated resources who have considerable expertise in the field. To expect an existing resource to take on social media marketing in order to ‘learn a new skill’ would be a risky decision to make as a manager. Not only will that mean that the effort won’t get the kind of attention it deserves, it will also result in minimal results if at all. The other risk is that putting rookies up to the task as a learning exercise means that you should expect sub-par outcomes and a not-so-great reputation in social circles.
A lot of businesses focus solely on the creation of accounts on social media websites. Once the accounts are created, the initial enthusiasm soon transforms to confusion and lack of clarity in terms of direction. This is because a lot of us don’t think of taking a minute to consider what exactly we’re going to do with these social media accounts to leverage our marketing efforts.
Cynicism is sometimes a good quality, a quality important to a marketer. It makes one question things. Take the entire hoopla over social media marketing, for instance. Instead of getting dizzy over everything that social media can do for businesses, it might be a good idea to start with knowing what the medium cannot do
Businesses taking to social media marketing has been quite the rage for a while. While large multinational corporations took to social media marketing like moths to a flame, other companies have been slower in following. For those who haven’t yet tested the social media marketing waters yet, here’s what you need to know about the upside of indulging in social media marketing
Does the memory of watching old television advertisements like Bajaj Auto (remember ‘Hamara Bajaj’?) make you feel nostalgic as if they belonged to a completely different era? If you do, it’s no surprise considering the 360-degree flip that marketing has undergone…
This is a part of a series of articles on digital analytics Here’s a situation for you to consider. Company A has invested in a reliable web analytics tool. Data is collected at regular intervals as specified. Over a period of time, there is an impressive amount of data that has been collected. However, at [...] Read More
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