Most of us use credit cards. We know the irresistible temptation of using it and the pain experienced on being handed the statement at the end of the month, all too well. Ben Milne and his startup, Dwolla, plan to ‘kill’ credit cards. Sounds interesting, doesn’t it? But, is it viable? And, what is the [...] Read More
The IPL season is here and once again we are intrinsically involved with the ups and downs in the fortunes of Gayle, Dhoni, Bravo, Pollard, Sehwag, et al. In April 2011 Bangalore based startup Pitch Invasion started off, coinciding with IPL 4. “We tested the technology, format etc in the first week of IPL. From [...] Read More
Yes, India is the third largest internet market in the world (in terms of total number of internet users). There are about 100 million active internet users in India; China has over 450 million internet users and USA around 250 million. But, India’s internet penetration is extremely poor in comparison to the two countries before [...] Read More
Delhi based startup, tagNpin, has released a new product for e-commerce portals. Besides the website, the new ‘Loyalty’ solution can be integrated on the portals Facebook page as well, within 10 minutes using a plug and play code. “Loyalty has always been a big part of retail. We are living in a social age where [...] Read More
A number of digital agencies have sprung up in India over the past few years. With internet businesses mushrooming simultaneously, digital agencies and social media consultancies are having a field day. Mumbai based startup, Gozoop, started when co-founders Rohan Bhansali and Dushyant Bhatia met for lunch one day. Ahmed Naqvi, the third co-founder, and Rohan [...] Read More
According to the data released by Clk2C.com, a mobile video commercial (MVC) download platform, more than 2.5 lakh mobile video commercials were downloaded from its server by mobile users, pan-India in the last 6 weeks alone. These videos were downloaded predominantly from active 2G data (GPRS) connections. Clk2C analytics studied MVC campaigns executed for various [...] Read More
Love and passion for creativity makes us do weird things and it also motivates us to go that extra mile, even when the fuel indicator reads ‘empty’! Rakesh Mondol’s story is a perfect example of this. He did his schooling from a village in West Bengal called Taki, which is about 76 kilometers from Kolkata. [...] Read More
Unlike some of its competitors, Twitter has so far treaded extremely cautiously in the matters of advertising. The management team behind the microblogging site has maintained that traditional online advertising does not interest them. They have been trying to ascertain innovative ways of commercial usage of the Twitter platform. Twitter introduced the concepts of ‘Promoted [...] Read More
Online advertising has three primary categories, namely search advertising, display advertising and classified. Classified portals cater to various categories like job listings, real estate listings, automotive listings, yellow pages and some even cater to multiple categories. As internet user base grows in India more businesses will be driven online and spending on online classified will [...] Read More
The iTrans Technologies journey began when founder, Mallesh Reddy, was working for Sony. During his stint at Sony, Mallesh got interested in the consumer electronics space. At Sony he handled both product management and product development duties. The company offered him an option to enroll for a MBA course, which he completed in 2004, and [...] Read More
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