When I meet with small and medium size business owners to discuss their marketing objectives and offer actionable advice, I often come across lot of questions about social media. It could be because: it’s not very old, it’s evolving very fast (with new platforms coming up every day), it’s important (everybody seems [...] Read More
All MBA students, marketers, advertisers are taught the 4 (important) P’s of marketing. Invented in 1960s, these P’s have formed integral part of marketing education since then. All elaborate marketing plans for brands and businesses are (or were?) based on Price, Promotion, Place and Product. But, with the growing influence of social media and online [...] Read More
For any business, small or large, social media can be a wonderful experience. It provides exciting opportunities for approaching, connecting and engaging with your target customers. It also offers tremendous potential for generating buzz through viral effect. All this is possible only if the strategy is rock solid, the planning is perfect and execution is [...] Read More
