Shahrukh Khan has one thing in common with Dr. Kiran Mazumdar Shaw, Anand Mahindra, Richard Branson, et al, besides their success in their respective fields. The quality which unites them is being good at PR, and more importantly, understanding its true worth. They realize it’s best done themselves and they do a fantastic job of [...] Read More
It is expected from a CEO / director / founder of a company to give an identity to the organization, be its voice, represent/showcase its vision, plans- in short give a personal touch by addressing the public. No one understands a business entity better than the one who set it up and hence he/she is [...] Read More
Recently a well acclaimed international designer of a luxury clothes line brand was to talk about dressing right for occasions and showcase it with the latest collection. The brand also included a segment on styling of Audrey Hepburn, the well known Hollywood actress from ‘breakfast at Tiffany’s’. To enhance the setting and complete the look [...] Read More
A friend of mine shared a very interesting perspective on PR with me, While you laugh at the joke, we PR pros try to build stories that actually make you happy and us happier. I have attempted to give you an insight into PR and what it can do in my previoustwoposts and while there [...] Read More
By Pallavi Walia Remember our bakery Wholesome from the previous article? It has now started the operations. What is still left to figure out is the marketing and PR strategy that it will follow. Have you noticed how smartly Google places its ads even as you view your mails? In most cases, the ads are based on [...] Read More
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