Author Archives: Guest Author

OperationsStartup Advice

The “T+2″ of Online Marketplaces

| 5 days ago

Online Marktplaces in India are governed by host of RBI and Government regulations. Probably the most important of all those regulations is the Payment and Settlement Act of 2007 (“PSS Act”). The reason why this is important is because it is goverened by RBI, has provisions of Jail term for violations and has huge per day penalties if you default on it. Here I summarize the “T+2″ requirement under this act for online marketplace places

Guest Author

Being A Startup Employee.

startup-emp
| 8 days ago

I am proud of what I do. I love the feeling of doing something different from what others are doing. These are the typical sentiments and stereotypical statements one would ideally expect from someone who works for a startup. Startups have definitely gone up on the preference graph of career hunters today. Most of it [...] Read More

BlogsInspirationStories

[YS Lounge] Why I picked entrepreneurship over an MBA or a job

Balance
| 11 days ago

You close the door of your office because the sun has set and you want to slide into more comfortable clothes instead of the Jeans and Tee you are wearing. You make yourself some tea, trying to give it a different flavour because you need that pampering. You instagram it and share it with your friends on Facebook and Twitter. Sadness has taken over you. You shuffle the songs on the playlist to kick your mood and find something soothing.

Guest AuthorMarketing & SalesOpinion

Practical ‘Zero Budget’ PR and Marketing for Startups

PR-image
| 12 days ago

I am writing this article after a few people asked me to put down the things I spoke at the April Startup Saturday in Hyderabad about Zero Budget Marketing and PR in writing. I am not a PR professional, I have however, experience trying to get free publicity for the startups I have started or have worked with over the past few years – GoUNESCO, Mojostreet and the Hyderabad Marathon.

Blogs

How a VC turned entrepreneur made his eCommerce company profitable

Manoj Gupta (image credit: Anshika Varma)
| 15 days ago

Manoj Gupta is Founder/CEO of Craftsvilla.com and was previously Principal at Nexus Venture Partners – an India focused $600 million Fund. Manoj Gupta was also previously board member of mulitple companies including Yebhi.com and Sohanlal Commodities in India before founding Craftsvilla… Here he tells us why Craftsvilla became profitable…

Guest Author

Copyright Protection – Tips and Tricks to Do It Right

| 25 days ago

A copyright is a type of intellectual property protection that covers works of art and similar things. This includes writing, illustrations, music, films, and just about any other artistic expression of ideas or concepts. Copyright is an automatic right. It may not be registered. However, registration of copyright paves an easier way in cases of infringement in order to determine creator of the work.

In DepthOpinion

And yet, you may fail. Why so many great ideas never take off?

Failed_Idea_620x350
| 29 days ago

In the world of starry-eyed entrepreneurs, all of who identify a problem / devise a solution / slog to implement it with the vision of relieving people off their suffering – more often than not it’s the entrepreneurs that suffer. And it looks so paradoxical. These are the bravest and intelligent’est, with unmatched commitment and unquestionable hard-work. They mostly do all the right things, from identifying niches and creating 2-by-2 matrix to going Lean and listening to consumers to Pivoting as needed to …. The list goes on.

LoungeStories

[YS Lounge] Why buying a car is cheaper than taking a local? True Time cost of a founder

dilemma
| 31 days ago

I recently bought a car and lot of people thought my startup is on a rocket and so I am able to afford it. Truth is, it wasn’t a lifestyle decision. Getting a car was a financial decision than anything else. I think of time as supremely precious while money is a commodity. So, it’s important to assess the true cost of time, rather than just the face value of cash you spend.

Innovation & Intellectual PropertyIPLegal

Patent Protection – Tips and Tricks to do it right

patent_stamp
| 33 days ago

A patent essentially relates to inventions in the field of science and technology. A patent is a set of exclusive legal rights granted by a state (national government) to the inventor or his assignee for a limited period of time until that invention can be made publicly known. A patent is a monopoly of sorts which allows a patent owner to carve his own niche in the marketplace by defining their ‘new’ territory.