Author Archives: Brij Bhasin

About Brij Bhasin

Brij has somehow managed to live most of his life in either one of the hottest (Nagpur, India) or the coldest (Minnesota, USA) place in world before finally landing up in Bangalore. Software geek by training and a product startup guy by choice, he has loved working on early stage ideas, sculpting them to finished products and taking them to market over the past 10 years. While he never thought he would end up on the other side of the table, he is currently having a ball helping startups at the GSF Accelerator. He likes reading and recently devoured the entire Game of Thrones series books, but also has a special corner for non-fiction. Follow his tweets @brijbhasin

How do we create a Product Startup Ecosystem in India?

| 576 days ago

By Brijdeep Singh Bhasin “India does not understand product creation and surely is generations behind technology creation. Product creation is a process. There is reason India has not created any in 64 years of freedom.” These are some comments that I got from the One Laptop Per Child Team (@digitalfutur & @olpcindia) in reaction to [...] Read More

Steve Jobs: The Entrepreneur

| 597 days ago

I think of this every day And look for it every which way To create something new Which could exist no one knew To take the leap Away from the heap Change the world With a small word I talk a lot But can I walk the talk Is it in me to change When [...] Read More

Discover Your Customers Way before Your First Ship Date

Discover Customer
| 603 days ago

By Brij Bhasin Every startup exists because there is a gap in the market, there is an inherent need that an entrepreneur envisions, and then builds a business around it. Central to this concept are customers/consumers/users, and finding them is important. But, “truly” understanding them and their problems is paramount to the success of a [...] Read More