Author Archives: Amrutash Misra

About Amrutash Misra

Amrutash Misra, Co-founder at Life Online which runs a Chennai based online library - iLoveread.in. Before that, he worked at Hindustan Unilever. And before that, he was a student at IIT Madras. For Amrut, the glass is never half empty. It's always half full of opportunity.

Startup Math 101

Start_up_Math Image 2 copy
| 421 days ago

Building a startup is a lot about product and usability and all the stuff you’ve been reading about. But mostly it is about Math. I’m presenting a really simple way to understand the basic equations in a business and how it’s different in the startup phase and in the mature phase. Instead of using business [...] Read More

Books to gift to Entrepreneurs for the New Year

| 512 days ago

This is a guest column by Amrutash Misra, the co-founder at Life Online which runs a Chennai based online library. Before that, he worked at Hindustan Unilever. And before that, he was a student at IIT Madras. For Amrut, the glass is never half empty. It’s always half full of opportunity. Although the title of [...] Read More

Startups: What is your First Mover Advantage?

| 582 days ago

This is a guest column by Amrutash Misra, the co-founder at Life Online which runs a Chennai based online library. Before that, he worked at Hindustan Unilever. And before that, he was a student at IIT Madras. For Amrut, the glass is never half empty. It’s always half full of opportunity. We started work on [...] Read More

The Salesman in You

| 592 days ago

This is a guest column by Amrutash Misra, the co-founder at Life Online which runs a Chennai based online library. Before that, he worked at Hindustan Unilever. And before that, he was a student at IIT Madras. For Amrut, the glass is never half empty. It’s always half full of opportunity. On a day like [...] Read More

Disciplined Entrepreneurship

Decipline Entp
| 599 days ago

This is a guest column by Amrutash Misra, the co-founder at Life Online which runs The i love read.in’ Library. Before that, he worked at Hindustan Unilever. And before that, he was a student at IIT Madras. For Amrut, the glass is never half empty. It’s always half full. In a previous avatar, I happened [...] Read More

Let Designers Design

| 613 days ago

This is a guest column by Amrutash Misra, the co-founder at Life Online which runs The i love read.in’ Library. Before that, he worked at Hindustan Unilever. And before that, he was a student at IIT Madras. For Amrut, the glass is never half empty. It’s always half full. A few months before writing my IIT-JEE, [...] Read More

Chief Optimism Officer: The Golden Cup

| 620 days ago

Those who survive drink from the Golden Cup. This is a guest column by Amrutash Misra, the co-founder at Life Online which runs The ilovereadin’ Library. Before that, he worked at Hindustan Unilever. And before that, he was a student at IIT Madras. For Amrut, the glass is never half empty. It’s always half full. I [...] Read More