In a previous post, I shared my thoughts on “What Startups need to focus on While Marketing”. Digital marketing is a key approach that early stage ventures can effectively leverage to grow their business and venture. In the slide deck below, I have shared my thoughts on:
- Building your content strategy for digital marketing
- Must have, good to have and nice to have elements of your digital marketing mix
- Challenges you are likely to face as you roll out digital marketing tactics and approaches you could try to address them
- What your digital marketing dashboard should look like
- Balancing digital and offline marketing
Would love to hear from you and what you are seeing on your digital marketing endeavors in your businesses!