February 16th in Bangalore is the big day when we will be dissecting the entire eCommerce scene in India with eSparks 2013. The potential eCommerce holds in India is huge and so are the challenges! We are positioning eSparks as the premium showcase for eCommerce startups in India with startup demos as well as deep dives into the ecosystem by the biggest names in the industry.
As a run up to the event, we also organizing a special 45 minute Twitter Chat on Feb 11 (Monday) at 4pm, that will look at some of the key questions. The Twitter hashtag is: #eSparks. Make sure you follow and participate so you can win a free pass for the eSparks showcase!
How a Twitter Chat works:
- Participants and moderators follow and take part in the conversations by tracking and using a particular hashtag : #eSparks ( The moderator uses the hashtag while asking the questions, the panelists and participants will answer and use the hashtag while doing so)
- Moderator @yourstorydotin will tweet key questions pertaining to this topic. ( For example: Q1: What are the trends you’re seeing w.r.t eCommerce in India #esparks )
- Each question will be discussed through responses from the participants ( For example: A1: Shift in payment methods #esparks )
- Through these conversations the moderator, panelists and participants will discuss, debate and bring forth various perspectives and resources related to the topic.
The issues we will be discussing are:
Q1) How often do you buy online (eg. number of times per month)?
Q2) From how many online stores has an average Indian shopped?
Q3) Are we seeing a shift from cash-on-delivery to online payment?
Q4) What is the biggest hurdle for eCommerce in India?
Q5) What are three innovative e-Commerce marketing strategies you have come across?
Q6) Would you say funding is increasing or drying up in the eCommerce space?
Q7) What are your three predictions for India’s eCommerce market in the coming years?
More about eSparks on the website.