India’s top educational institutions have produced world conquerors in various professional fields and it is the aspiration of every student pursuing academic courses to make it to one of the top rung colleges and universities in this country. However, the sheer number of aspirants makes it difficult to provide everyone with the facilities and faculty of these institutions and hence a filtering process, in the form of competitive exams, decides one’s chances of getting into these institutions based on performance in these exams.
Coaching for these exams is a lucrative business, but this particular start-up has spiced up the learning experience with some online technology.
This New Delhi based start-up, founded in 2011, comprise of two very bright minds who know a thing or two about cracking tough competitive exams. Nitin Pulyani, is a tech graduate from IIT and a business post graduate from ISB. His partner, Shouvik Dhar is a tech graduate from an NIT, whom he met with at ISB, during his business post-graduation. It is imperative from the alma mater of the founders that these people have cracked the toughest exams that India can offer and can provide the right insight to aspirants who wish to emulate the same.
Early 2011, the duo started a premium MBA admission consulting service, www.thinkadmit.com, which gained some traction and was helping business school aspirants. Based on the success of this venture, this team has decided to go upstream by providing a GMAT preparation service as well. This is Edvento.com.
A gamified, socially adaptive test preparation platform
Edvento.com is a socially adaptive, gamified test preparation platform that provides GMAT and GRE test takers with a smart online tutor that will help them increase their target scores. The system intelligence will identify strengths and weaknesses of test takers and provide granular performance benchmarking against others. Each concept has high quality, gradually graded content which can be practiced at one’s own pace.
With detailed tutorials and video lessons added, Edvento.com ultimately aims to become a self-sufficient platform for test preparation for all competitive exams.
The system has the following features –
- Socially Adaptive Learning Environment –
The system adapts practice difficulty level according to students’ achieved proficiency as well as other students’ performance.
- Gamification Engine –
Based on proven utility of gamification in learning and instruction, the platform uses a system of incentives to capture student attention and interest. From badges and leaderboard to regular feedback mechanism, the system has strategic triggers for user engagement enhancement.
- Detailed Performance Analytics –
A transparent, granular performance statistic tool across various metrics, viz. accuracy, pace, difficulty level achieved etc., which helps the student in identifying his/her weakness and to target a particular area of improvement.
- Quality content –
The content is graded for multiple difficulty levels so that the students learn progressively and get a never ending practice environment.
E-learning – A trend
With exams like GMAT, GRE, CAT and AIEEE going online, this e-learning suite can be greatly useful for students. The experience of using the software will get the user accustomed to giving online tests. The powerful analytical tool will shed new light to a candidate’s performance and the adaptive preparation system will address the users need more accurately. Add a touch of gamified incentives and what you’re looking at is an e-learning suite which can provide and fun and effective way of preparing for exams.
Author: Raghu Mohan.