We know how far the Indian e-commerce industry has matured and grown in the last few years. With utmost levels of competition, a guaranteed recipe for success is great products at even better prices.
In such a scenario, wouldn’t it be cool if products were offered at ridiculous discounts of upto 90%. Better still, what if there was a guarantee that the price you’re paying was the lowest among any of the retail options you have. Interesting, right?
Bhaap.com is an online shopping website where a new branded product is offered at discounts of up to 90% every day at 10am. Each deal only lasts for 24 hours before being replaced.
Ayush Trivedi, the managing director of Bhaap.com says, “A deal is not sold on Bhaap.com unless we can offer it for the cheapest price available compared to any pure play retailer online, and we back up our big talk with India’s first Money Where Our Mouth Is Promise, where customers can get a product for free if they can find it for a cheaper price elsewhere!”
The Bhaap.com team consists of talented individuals with years of experience in esteemed companies. The team operates in a collegiate environment where opinions and ideas are valued a lot more than titles and seniority.
Products on Offer
The wide range of products means customers can buy anything from a Samsung Galaxy Tab to the world’s slimmest Sony digital cameras, to designer fashion accessories and fragrances, to a whole lot more! “One of our most popular categories is kitchenware, where we offer unique products that are not available in India, such as the Maxwell & Williams Non-Stick coloured knife set that proved very popular!,” adds Ayush.
“While we are a one-deal-a-day website, we do not offer any services, we only sell goods. You will never find any haircut, tattoo or massage coupons on Bhaap.com. We sell branded products that Indians want at amazing prices that keeps them coming back every day at 10am.”
Giving an example, he says, “One of our most popular deals was for the H20 X5 Steam Mop which we sold for approximately Rs 3,600, while other retailers were still offering it for approximately Rs 9,000!“
Bhaap.com was also the first to bring the Apple iPad 3 to India and customers loved the fact that they could get their hands on a revolutionary tablet that nobody else could offer them at the time.
Marketing and logistics
The major goal for the company has been to maintain high quality standards in logistics and marketing. “We were very careful and deliberate in designing and implementing our logistics systems. Given our very high levels of delivery performance to date, we are confident that our systems and processes are robust and flexible, and will be able to more than handle the challenges borne out of our future growth trajectory,” informs Ayush
The revenue model of the company is very straight forward in the sense that there is a margin gained on the products that are sold online.
The company’s growth plans are centred on a network effect that promotes word of mouth referrals and satisfying the customer in a manner that promotes high repurchase rates.
Also, due to the fact that Bhaap.com is not a traditional e-commerce site, the inventory model is quite different. “Our inventory holding requirement is quite different to the traditional Indian online retailer. It is this characteristic of our unique business model that sets us on a profitability course that is much faster than many of our larger counterparts in this space and makes us very attractive for potential investors,” Ayush exclaims.
As a final note, Ayush believes that Bhaap.com is a very relevant and unique business model for the Indian industry. “It’s only early days, but as a team we are very confident in our model, our systems and processes and our continued relevance in good and bad economic times.”
As long as they keep offering Bhaap deals, you definitely get the feeling that the road ahead is going to be full of success.
Check out what the deal for today is here.