Aido is an online shop for entertainment and lifestyle with a wide range of movies on DVD and Blu-ray in the Middle East. Also offered is a wide selection of games, books, accessories, gifts & novelties and gadgets. In April 2012, AIDO.com launched a Digital Games Download service offering a unique service to customers who like to play the latest and advanced games on their PCs and Macs.
The idea behind AIDO.com originated in 2008 by Founder Sanjay Amarnani and current CEO Pavan Amarnani. Most retail stores had drastically cut down their range of movies faced by the pressures of maintaining inventory thus focusing their business mainly on new releases. They realized a great demand for older movies – classics, bestsellers, sagas, prequels and even the renowned IMDB Top 250 movies that were hard to find in retail stores. Over the years, a lot of effort has also been put into enabling customers to buy movies based on actors, directors, the studio that made them, the comics that they’re based on and much more.
“We’ve received a great response from our customers for our new website design that went live in January. The design has made it so much easier for potential customers to discover products they’d like to purchase. With more adept and flexible back-end systems coming into play, we’re placed perfectly to take advantage of the e-commerce boom in the Middle East and most importantly to provide a good e-commerce experience,” says Pavan.
Speed of delivery is a vital factor that contributes to the online shopping experience. In order to meet customer expectations, they actually stock inventory of products they list on their site; this is different from a lot of websites that procure products after registering a sale that results in a delay in getting the product to the customer. “Today, we have more than 10,000 products that we can deliver to customers all over the world in a matter of 1-5 days,” says Pavan.
One major customer need is to avail entertainment immediately by legally downloading and playing the movies, games, music and books of the customer’s choice. AIDO.com has responded by starting a downloadable games services that allows customers to choose the latest PC or Mac game of their choice and make it available for customers to immediately pay and download the game through their website www.aido.com. The latest games like Batman: Arkham City, FIFA 2012, Mass Effect 3 and many more are available through tie-ups with the leading game publishers like Electronic Arts, THQ and Sega.
“The vision for AIDO.com is to be the destination for customers to get anything related to entertainment and media and expand thereon. We are aggressively expanding our product range and working in conjunction with consumer electronics companies to provide the largest range at competitive prices and compelling services that include fast delivery and manufacturer warranty,” says Pavan.
More than 40% of their customers go back and purchase from AIDO.com every month. To make online shopping more convenient, they started a Cash on Delivery payment option limited to the UAE and deliver orders the same day.
“At AIDO we are extremely passionate about the products we sell. We also enjoy interacting with our customers and having down-to-the-minutest-detail conversations about products and latest trends on our blogs and social media pages. That’s why we call ourselves AIDO: All I Do Online – Watch, Play, Shop, Share!” concludes Pavan.