“The goal of Inbound.org is to prevent great content from the world of inbound marketing from going unnoticed. There’s an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social media, content marketing, conversion rate optimization, etc. and we believe they deserve a site where sharing great content is controlled by them” says the site.
Inbound.org enables anyone with a Twitter account to register for the site, submit content and participate in conversations through comments.
Inbound Marketing is the process of earning the interest of visitors/customers rather than buying it. Inbound encompasses anything and everything marketers do organically to attract attention, but most commonly refers to the channels of:
- SEO (Search Engine Optimization) – making web pages accessible, conducting keyword research and optimizing web content to better appear in major search engines such as Google, Bing, Baidu and Yandex
- Social Media Marketing – participating and contributing to networks such as Facebook, Twitter, LinkedIn, Google+, YouTube and the long tail of social sites, blog communities and discussion forums on the web in such a way that earns the attention of a relevant audience.
- Content Marketing – creating and promoting web content in any form (blogs, videos, presentations, infographics, photography, etc) to earn awareness, traffic, branding and mindshare.
- CRO (Conversion Rate Optimization) – the practice of iterative improvements and tests to build a better marketing funnel promoting use of your ideas, products or services.
Click here to visit Inbound.org